About us

NEDAO: Where Speed and Tradition Converge on Tracks

Originating in Shanghai, China, NEDAO stands proud as an authentic running sports brand founded by a dedicated group of local runners in 2017. Specializing in marathon and trail running apparel, our brand has garnered the trust of over 200,000 runners who choose NEDAO for their training and race day needs. At NEDAO, we are not just about providing high-quality gear; we are here to support and inspire runners on their journey, helping them chase and achieve their personal goals.

 Deeply rooted in Shanghai's vibrant running culture, NEDAO embodies a tradition that runs through the veins of the city.Deeply rooted in Shanghai's vibrant running culture, NEDAO embodies a tradition that runs through the veins of the city.The innermost lane, known as the NEDAO, holds a special significance among the city's public tracks.It is a sacred space, created and embraced by runners, where a unique set of unwritten rules governs their movements.When a faster runner approaches from behind, a profound sense of camaraderie and respect inspires the runner ahead to gracefully yield the inner lane, granting passage to their swift counterpart. As a result, the inner lane transformed into a symbol of speed, a territory for the strong, and even the next target.