Born in the heart of Shanghai's vibrant running scene, NEDAO was founded in 2017 by a group of dedicated athletes united by a love for the sport. Specializing in high-performance apparel for marathon and trail runners, we’ve earned the trust of over 400,000 runners worldwide.

The name “NEDAO” pays tribute to the inner lane of a public track — a place where, in our hometown's running culture, runners instinctively step aside to let faster athletes pass. This quiet, respectful gesture reflects everything we stand for: mutual respect, relentless pursuit, and collective growth.

Every product we create is guided by this spirit — combining thoughtful design, technical performance, and a deep connection to the global running community. Whether you’re chasing a podium or simply chasing the joy of movement, NEDAO is here to run with you.Designed with insight.