About us

NEDAO: Where Speed Meets Tradition

Founded in 2017 in Shanghai, China, NEDAO is a running sports brand built by passionate local runners. With a focus on marathon and trail running apparel, NEDAO has earned the trust of over 200,000 runners worldwide who rely on our gear for both training and race day performance. At NEDAO, we go beyond delivering high-quality apparel — we strive to inspire and empower runners to pursue their goals and reach new personal bests.

Our roots run deep in Shanghai’s vibrant running culture, where tradition and camaraderie converge. The name "NEDAO" originates from the innermost lane of the city’s public tracks, a space imbued with meaning and respect among local runners. This lane, governed by an unspoken code, embodies the spirit of sportsmanship. When a faster runner approaches from behind, the runner ahead instinctively yields the inner lane, granting passage to their swifter counterpart. This simple gesture reflects a shared commitment to excellence and mutual respect, transforming the inner lane into a symbol of speed, strength, and aspiration.

At NEDAO, we channel this ethos into every product we create. Whether you’re chasing a personal record or savoring the joy of the run, NEDAO is here to support you every step of the way.